Killing the goose that laid the golden egg
In the fable, the owner of the goose that laid golden eggs got greedy and decided to kill the goose because they thought her innards were made of gold. But not only did they find that her insides were the same as any other goose, they also brought an abrupt end to their daily supply of golden eggs.
Aer Lingus have done pretty much the same moving Shannon’s Heathrow slots to Belfast.
A flight from Shannon could cost €80 one way, and flights had an average load factor of 80 percent.
Flights from Belfast to Heathrow, which are due to begin on Monday, are selling for as low as one pound sterling, yet the Belfast to Heathrow route has an average load factor of 35 percent for the first month.
Were, Aer Lingus, no matter how unlikely it might be, to abandon their Belfast to Heathrow route and restore the Shannon Heathrow route, would it pull in the same numbers now. A lot of bad feeling has built up between people of the west and Aer Lingus. I do believe that the Loyalty that Aer Lingus showed to the people of the west back in August would be reciprocated were they to resume Shannon-Heathrow now. Basically, there would be more than one person telling them to shove their service up the deepest, darkest and dampest part of their arse. Combine this with CityJet’s introduction of a Shannon-Charles De Gaulle service, and the soon to start service from Galway to Amsterdam by Aer Arran.
The last Shannon-Heathrow flight will depart this evening.
More from the Sunday Business Post.